Amazon’s history is very similar to how other digital pioneers evolved. The founder of the Company was Jeff Bezos. He placed the first Amazon servers in his garage. Bezos originally intended to sell books. They do not need to be tried, they are stored for a long time, and they are relatively expensive and are in good demand. In the first month after the start of the site, Amazon sent goods to consumers from 40 countries. After one year of work, Jeff Bezos managed to get USD 20 thousand profit.
The popularity of the service grew every day. Intuitive and straightforward interface It was the first to introduce a review system. Moreover, many discouraged Bezos to implement this functionality. It was believed that negative comments would scare away new customers. However, the founder of the company still decided on this risky (at that time) step. As a result, users began to communicate more with each other and make repeated purchases. As a result, the company’s profits steadily increased.
Amazon’s focus has been to provide simple, intuitive services that make shopping convenient and enjoyable. Products should be visible, their sorting – simple, platform interface – intuitive. Such conditions made the product selection process enjoyable, which encouraged customers to return to shopping repeatedly. Jeff Bezos always studied with significant market players. His business has evolved and developed. In 1999, Amazon began trading on the NASDAQ.
The sale of equity securities brought the company a considerable investment. As a result, Amazon has evolved from an online bookstore into an international giant. After a while, the company absorbed several enterprises, launched the trade in digital content, and introduced many other technologies. Amazon’s profit was growing at a fantastic pace. At the same time, stock prices did not show sharp leaps. Bezos initially intended to pursue a long-term strategy. Thanks to this approach, the company was able to survive several crises calmly.
Currently, Amazon is actively using contextual advertising, uses affiliate programs, and provides cloud storage services. The company also produces its products. Among them are the most diverse products: e-books, fire panels, etc. The site presents products of 35 categories. Here you can buy anything. This is a universal platform for sophisticated shopping. Its name has long been a household name.
Amazon’s IPO has been a scandal. Although it was completed successfully, stock quotes were slightly reduced due to litigation with competitors. Initially, one share of the company was worth USD 16.0. Two years later, their price reached USD 100.0. Then there was a crisis, because of which equity securities fell even lower than their original value. True, right after that, they quickly began to grow in price.
Since 2010, the company has shown steady growth in shares. The gross profit of the corporation is growing steadily. The stock price reached a record – USD 2,000. The company annually creates new projects, working in several directions at once. Amazon shares have long been the blue-chip.